Creating pipeline through paid media. Exclusively for SaaS & Tech companies.
The intersection of product marketing, PPC and analytics
It's time for an honest conversation about why you need to fire your 'PPC agency'.
They don't understand your business and product
Which means they don't really understand which keywords to target, they write extremely weak ad copy, and they don't even understand your competitive landscape. They rely on you to do it for them, yet take 10% (or more) of your ad budget.
They think it's just about 'lead generation;' or, gasp, 'brand awareness'
They've never been in your shoes, accountable for all the SaaS metrics that count. CAC:LTV, pipeline created per dollar of PPC spend, CPO, Rule of 40 and more. Instead, they'll just put up some google ads and let you deal with all that other stuff.
They haven't figured out that paid media goes hand-in-hand with product marketing.
Yeah we get it. It'd be easy to throw-up an ad, send a visitor to a page, and collect 10% of your ad budget. When's the last time they planned an end-to-end campaign, wrote the content, from whitepapers to ebooks to landing pages, and generated actual pipeline for you? We'll say it again, modern PPC is way more than just PPC.
We took a different approach. Fully integrated paid media management with a surprisingly simple goal: creating pipeline efficiently.
Product Marketing
Proper content, messaging and positioning is critical for efficient media spend. We'll dive into your product and write whitepapers, ebooks, landing pages and more. All included in our fee. It's like having access to a world class PMM team.
Paid Media Management
We'll manage your paid media spend with the same scrutiny as if it were our money. We'll write high performing ad copy with high converting landing pages. By understanding your product and persona, you'll have paid media that properly represents your company.
Sophisticated Technology
Using technology and custom coding, we'll build custom targeting for you. For example, what if we looked for companies posting job openings listing your competitor's platform as a skill, and then targeted developers at that company with your ads? Let's think together and let us build it for you.
We flipped the script on the agency business model.
We don't take a % of your ad spend
Just because you spend more, it doesn't mean we should charge you more. In a way, that's penalizing your success. It's time to put that business model to bed.
No long term contracts. Ever.
We work on a month-to-month basis. If you don't like what we're doing, we part ways. There's no risk to you and we have to prove our worth to you, every month. Isn't that the way it should be?
It's like having access to world class experts.
Product marketing included in the price
You can't run a successful paid media campaign on a sustainable basis without the supporting content. And we mean real content. The good stuff your audience will devour. Not fluff pieces. We understand that and include product marketing in our service offering, working side by side with your PMM team as an extension.
What's your success metric?
We'll work with you to do some revenue analytics, ICP modeling and segmentation. From there, we can determine your operating goals, including cost per opportunity and pipeline generated per dollar of spend. Who knew paid media management could align with your business goals?
More features to power-up your pipeline
Data Science
We love analyzing data to find hidden trends and triggers, which helps refine our PPC campaigns. You'll get great ICP insights you can share with RevOps.
Content, Content & more content
Included in our fixed fee is delivery of world-class content you can use across all your campaigns with the added benefit of organically building your SEO.
We speak technical
Founded by developers, product marketers and CMOs, we are experts at targeting a technical audience. Isn't that a refreshing change from your typical agency?
Funnel optimization
If you think PPC is just about generating clicks, your CFO isn't going to like the ROI. We'll work with you on full funnel optimization to drive maximum conversions.
CRO & A/B testing
We're pretty darn good with conversion rate optimization and are happy to utilize tools like Mutiny and dynamic web personalization to ensure we're resonating with your target audience.
Integrations
We love building custom integrations to come up with novel lead generation ideas. All our custom development is already included in our fixed monthly fee.
Ready to get started? Create an account today
MQLs is activity. Pipeline is productivity.
MQLS are nice, but...
...they don't necessarily generate pipeline. And they're somewhat arbitrary. Just because someone "scored", doesn't mean they'll buy.
What really matters...
...are visitors who self-convert or "hand-raise" by filling in your contact-us page, book a demo or sign up for your product.
Which means...
...you need on-point targeting with messaging that resonates and efficient management of your ad capital.
Frequently asked questions
We get it ... it sounds too good to be true. We hear that all the time. We'll try address some of your likely questions here but please reach out if we can help answer more of your questions.
Do you really include Product Marketing?
Yes. It is our firm belief that paid media is only successful if you couple it with product marketing and content. We've authored content for global tech companies including a full technical printed book. It's not uncommon to see content companies charging upwards of $25k for content, and you get all of that included in our flat fee.
What if we don't get results?
You may be a little nervous. We don't like long term contracts so we flipped the model. Our service is month-to-month which means we have to prove our value to you each and every month. All we ask for is 8 hours notice via email that you are terminating.
What do you mean when you say you offer custom lead gen programs?
We like geeking out and working out some really neat leadgen programs by gluing various data signals together. Once we finish our ICP analysis we use that to come up with creative programs that's more than simply putting a Google ad out there.
Let's get started.
